2010's Television

Television 2010's.mp4

2010's Television

Television in the 2010's had a number of issues to overcome from an economic recession to the emergence of streaming services that threatened to take away viewers and creators.  Streaming services like Netflix, Hulu and Amazon Prime had been in existence in the 2000's, but in the 2010's they became juggernauts in the industry, producing original content and on demand viewing. 

As a result,  many networks double down on commentary news programming and reality television as they appeal to a wide audience base and are relatively cheap to make.  New shows that were even more niche than before began to air - shows about working on charter boats, competing in drag shows or even sharing a talent. 

In addition to expanded reality programming, talk shows during the daytime and at nighttime take on a more theatrical approach.  And the sitcom programs focused on the family unit and the flaws every family has.  

By the time the 2010's came to an end many of he most influential shows of the decade ended as well, streaming services continued to grow in popularity and help shape the trends of the industry moving forward.


Task 1: Watch the Introductory Video to this Unit (5 minutes)

Task 2: Review the provided images, videos and attached links for Television during the 2010's (15 minutes)

Task 3: Identifying Examples of Pop Culture (30 minutes) 

Task 4: Submit your infographic on GOOGLE CLASSROOM 

Streaming Service

Streaming services began with offering access to mainstream content like movies and TV shows that were widely popular.  The easy access to the new blockbuster videos and a system that recommended other movies you may like movie rental stores like Blockbuster and Hollywood Video quickly went out of business.  Within a few years the streaming companies saw a potential to create their own original content adding demand and revenue.  This new industry created an opening for creatives to produce content never before possible - Actors, Producers, Directors and Writers flocked to these streaming services that gave these creators more freedom and sizable budgets.


Netflix started at very first in 1997 as a website service. During the time it allowed people to rent DVDs online. So that renter can get them through the mail. While it competed to some extent with TV for people’s entertainment time, it was competing more directly with established video rental stores.

Netflix is synonymous to a video platform. It is revolutionizing the way people watches Movies & TV shows. In earlier time people used to watch shows & programs using a cable network. But now the way they watch tends to change rapidly day by day. Netflix is regarded as the first major disruption of television, forcing cable companies to change the way they do business. Timeline of Netflix history shows how the video content we consumed is revolutionizing over the years.

By providing video-on-demand content, creating compelling original programs, using user data to better serve customers and letting customers consume content in the way that they prefer. Netflix is having a knock-on effect on the rest of the broadcasting industry. Historical success of Netflix in the TV industry seems to be forcing the cable company to change the way they operate their business. (https://brandriddle.com/netflix-history/ )

Prime Video

Prime Video is a video streaming service available for Amazon Prime members. With an eligible Amazon Prime membership, you have access to thousands of Prime Video titles at no additional cost. You also have the option to rent or buy movies and TV episodes not included with Prime Video, as well as subscribe to over 100 premium channels with Prime Video Channels subscriptions.  

As a way to push their Prime subscription service, Amazon added access to 5000 movies and TV shows for their Prime subscribers. Generally watching streamed content (including pay-per-video items) was termed Amazon Instant Video. Titles that were free access to Prime subscribers were under the Amazon Prime Instant Video moniker. (https://www.amazon.com/primeinsider/video/prime-video-qa.html )


Hulu is an American based company that offers a wide selection of video clips, TV shows, movies, and other streaming media over the Internet. Subject to availability, it allows subscribers to access HD episodes from prime channels like CW, ABC, NBC and Fox via Internet enabled devices. The devices to which the company caters to include not only laptops and computers, but also set top boxes, televisions, tablets, gaming consoles, smartphones etc. 

Subscribers of Hulu can select from thousands of episodes of prime time TV shows, documentaries, movies, video clips and many other types of streaming media files. While Hulu is supported by ads for a major part, it has revenue sharing deals with major online giants like Yahoo, MSN, AOL and other partner sites. Hulu distributes content to these sites, in return for which these sites place their ads on its portal. Hulu has picked up a fast momentum with viewers as it offers web syndication services for AOL, MSN, FaceBook, XfinityTV, MSN, MySpace, Yahoo and other sites.  (https://successstory.com/companies/hulu )


Drama on television was all over the place in the 2010's with new technology allowing for more advanced storytelling you see shows like Game of Thrones captivate audiences season after season in their fictional fantasy world while other shows like Breaking Bad following the life of a High School chemistry teacher that is down on his luck and battling cancer so he makes his way into the world of drugs and crime.  Some shows document the struggles of the average family in a more serious way than sitcoms of the time with shows like This Is Us, tackling some of the more difficult conversations about appearance and perception in an era where that seems to be the only thing that matters.  Many of the most popular drama programs were all on cable and streaming channels rather than the big three of NBC, ABC an CBS.  Dramas were high dollar productions and they needed big budgets so networks like HBO and streaming services like Netflix and Amazon Prime begin creating many of these captivating scripted dramas.

Breaking Bad

Original Release January 20, 2008 – September 29, 2013 

No. of Seasons 5

No. of Episodes 62

Stars Bryan Cranston, Anna Gunn, Aaron Paul, Dean Norris, Betsy Brandt, RJ Mitte, Giancarlo Esposito, Bob Odenkirk, Jonathan Banks, Laura Fraser, Jesse Plemons

Network AMC

"Walter H. White is a chemistry genius, but works as a chemistry teacher in an Albuquerque, New Mexico high school. His life drastically changes when he's diagnosed with stage III terminal lung cancer, and given a short amount of time left to live: a mere matter of months. To ensure his handicapped son and his pregnant wife have a financial future, Walt uses his chemistry background to create and sell the world's finest crystal methamphetamine. To sell his signature "blue meth," he teams up with Jesse Pinkman, a former student of his. The meth makes them very rich very quickly, but it attracts the attention of his DEA brother in law Hank. As Walt and Jesse's status in the drug world escalates, Walt becomes a dangerous criminal and Jesse becomes a hot-headed salesman. Hank is always hot on his tail, and it forces Walt to come up with new ways to cover his tracks." - IMDB

Game of Thrones

Original Release April 17, 2011 – May 19, 2019 

No. of Seasons 8

No. of Episodes 73

Stars Sean Bean, Mark Addy, Nikolaj Coster-Waldau, Michelle Fairley, Lena Headey, Emilia Clarke, Iain Glen, Harry Lloyd, Kit Harington, Richard Madden, Sophie Turner, Maisie Williams, Alfie Allen, Isaac Hempstead Wright, Jack Gleeson

Network HBO

"In the mythical continent of Westeros, several powerful families fight for control of the Seven Kingdoms. As conflict erupts in the kingdoms of men, an ancient enemy rises once again to threaten them all. Meanwhile, the last heirs of a recently usurped dynasty plot to take back their homeland from across the Narrow Sea."  - IMDB

This is Us

Original Release September 20, 2016 – May 24, 2022 

No. of Seasons 6

No. of Episodes 106

Stars Milo Ventimiglia, Mandy Moore, Sterling K. Brown, Chrissy Metz, Justin Hartley, Susan Kelechi Watson, Chris Sullivan, Ron Cephas Jones, Jon Huertas, Alexandra Breckenridge, Niles Fitch, Logan Shroyer, Hannah Zeile, Mackenzie Hancsicsak, Parker Bates

Network NBC

"A heartwarming and emotional story about a unique set of triplets, their struggles, and their wonderful parents."  - IMDB

Reality Shows

Reality shows ruled the 2010's as a cheap and easy way to create content that Americans can not get enough of.  From reality shows that follow the daily lives of everyday workers, to shows that follow the love life of young couples or competitive world of drag queens reality and competition reigned supreme.  With an ever growing number of cable networks the shows were able to continue to cater to various niche markets and challenged many Americans to confront a culture of individual expression and personal fulfillment being championed by the millennial generation.

RuPaul's Drag Race

Original Release February 2, 2009 – Present

No. of Seasons 15

No. of Episodes 207

Stars RuPaul, Various drag queen contestants

Network LOGO TV, VH1, MTV

"Join RuPaul, the most famous drag queen in the world, as the host, mentor and inspiration on RuPaul's Drag Race, the ultimate in drag queen competitions. Playing a dual role, RuPaul reigns supreme in all judging and eliminations, while RuPaul, the man, helps guide the contestants as they prepare for each challenge. Contestants include the nation's most outrageous, cutting-edge, talented and stunningly gorgeous drag queens all fighting for the title (and tiara) as top drag queen of the land. Working with our contestants are top models, designers and American idols all rolled up into one. Each week, through the trials and tribulations of glam, glitter and show-stopping performances, one drag queen is eliminated until reaching the next superstar drag queen of America." - IMDB

90 Day Fiancé

Original Release January 12, 2014 – Present 

No. of Seasons 9

No. of Episodes 115

Stars Featured Couples

Network TLC

"Using a unique 90-day engagement visa, four women travel to the US to live with their American fiancés for the first time. Each couple has 90 days to wed before the visas expire and the women must return home." - IMDB

Below Deck

Original Release July 1, 2013 – Present

No. of Seasons 10 (and counting)

No. of Episodes 153 (and counting)

Stars Lee Rosbach, Ben Robinson, Kate Chastain, and various other crew

Network BRAVO

"Follows the crew of a multi million dollar charter boat in the Caribbean."  - IMDB


in the 2010's Sitcoms took us back to in the American home, but this time it showed us all how flawed we really are.  The show Modern family took off in the late 2000's and gained popularity throughout the 2010's as the show was a "faux-doc" where the show showed a fictional telling of three family's in the 2010s.  Other shows like Last Man Standing take on difficult issues that were causing division in the home - ideas of race and politics and a commentary on how divisive politics were getting in America in the 2010's.  We also see shows like Schitt's creek that tell he story of a once wealthy family who is now down on their luck.  These story line sand others like them struck a cord with America Viewers as we fight out of a recession, deal with a shifting economy and see race tension reignited with President Donald Trump.

Modern Family

Original Release September 23, 2009 - April 8, 2020

No. of Seasons 11

No. of Episodes 251

Stars Ed O'Neill, Sofía Vergara, Julie Bowen, Ty Burrell, Jesse Tyler Ferguson, Eric Stonestreet, Sarah Hyland, Ariel Winter, Nolan Gould, Rico Rodriguez, Aubrey Anderson-Emmons, Jeremy Maguire, Reid Ewing

Network ABC

"Told from the perspective of an unseen documentary filmmaker, the series offers an honest, often-hilarious perspective of family life. Parents Phil and Claire yearn for an honest, open relationship with their three kids, but a daughter who is trying to grow up too fast, another who is too smart for her own good, and a rambunctious young son make it challenging. Claire's dad Jay and his Latina wife Gloria are raising two sons together, but people sometimes believe Jay to be Gloria's father. Jay's gay son Mitchell and his partner Cameron have adopted a little Asian girl, completing one big -- straight, gay, multicultural, traditional -- happy family."  - IMDB

Schitt's Creek

Original Release January 13, 2015 – April 7, 2020

No. of Seasons 6

No. of Episodes 81

Stars Eugene Levy, Catherine O'Hara, Daniel Levy, Annie Murphy, Jennifer Robertson, Emily Hampshire, Tim Rozon, Chris Elliott, Dustin Milligan, Sarah Levy, John Hemphill, Karen Robinson, Rizwan Manji, Robin Duke, Steve Lund, Noah Reid

Network CBS

"After being a victim of fraud, Johnny Rose and his family go from extremely wealthy to penniless overnight. The only asset left to them is a small, unsophisticated town: Schitt's Creek. They relocate there. Culture shock ensues."  - IMDB

Last Man Standing

Original Release October 11, 2011 - May 20, 2021 

No. of Seasons 9

No. of Episodes 194

Stars Tim Allen, Nancy Travis, Alexandra Krosney, Molly Ephraim, Kaitlyn Dever, Christoph Sanders, Héctor Elizondo, Amanda Fuller, Flynn Morrison, Jordan Masterson, Jonathan Adams, Molly McCook, Jet Jurgensmeyer, Krista Marie Yu

Network ABC and FOX

"Mike Baxter is the marketing director for an iconic outdoor sporting goods store. He loves to have adventures while he's traveling for work and, of course, he drives a pick-up truck. While Mike is king of the hill at work, he's the odd man out in a home that is dominated by women -- namely his wife, Vanessa, and their three daughters, 20- year-old Kristin, 17-year-old Mandy and 13-year-old Eve. After being a stay-at-home mom for years, Vanessa recently returned to the workplace and was quickly promoted (much to the dismay of her primarily male co-workers). As a result of Vanessa's increased work load, Mike is pulled into more hands-on parenting than ever before." - IMDB

Talk Shows

Talk shows become an escape for many Americans in the 2010's with the hosts of these shows becoming multi-talented stars in their own right that keep viewers coming back night in and night out regardless of who is on the show.  Shows like Late Night with James Corden produce segments like Carpool Karaoke taking world famous singers for a car ride and a sing, The Tonight Show with Jimmy Fallow features a number of sketches and musical numbers and the Late Show with Stephen Colbert uses the traditional late night stand up host format with a satirical spin, trademarked from his earlier work on The Colbert Report and the Daily Show. 

The Tonight Show With Jimmy Fallon

Original Release February 17, 2014 – Present

No. of Seasons 10 (and counting)

No. of Episodes 1,843 (and counting)

Stars Jimmy Fallon, Quest Love and the Roots

Network NBC

"Jimmy Fallon hosts the Tonight Show and interviews celebrities, plays games with them and has a musical or comedic guest perform." - IMDB

Late Night With James Corden

Original Release March 23, 2015 – April 27, 2023

No. of Seasons 9

No. of Episodes 1,197

Stars James Corden, Reggie Watts, Ian Karmel

Network CBS

"Each weeknight, "The Late Late Show with James Corden" throws a late-night after-party with a mix of celebrity guests, edgy musical acts, games, and sketches. Corden differentiates his show by offering viewers a peek behind the scenes into the green room, bringing all of his guests out at once, and lending his musical and acting talents to various sketches. Additionally, bandleader Reggie Watts and the house band provide original, improvised music throughout the show. Since Corden took the reins as host in March 2015, he has quickly become known for generating buzzworthy viral videos such as Carpool Karaoke." - IMDB

The Late Show with Stephen Colbert

Original Release September 8, 2015 – Present 

No. of Seasons 8 (and counting)

No. of Episodes 1,401 (and counting)

Stars Stephen Colbert, Jon Batiste and Stay Human (2015–2022), Louis Cato (2022–present)

Network CBS

"Stephen Colbert took over as host, executive producer and writer of THE LATE SHOW on Tuesday, Sept. 8, 2015. The comedy-variety-talk show is broadcast five nights a week from the Ed Sullivan theater in New York."  - IMDB